The On Switch
Takeaways to help your content shine

We get it: Adding emotion to content is unsettling for B2B companies. It takes them places they’ve never been before, places where it doesn’t feel quite right.

I’m a sucker for sports writing. The pacing, the drama, the rhythm of the words. The best sports writers spin stories that draw us in. It’s not often that my professional path crosses with those who cover, say, football, so I’m thrilled it does today.

Design and words bring out the best in each other. These sparkling examples of B2B thought leadership prove that the education that is at the heart of thought leadership doesn’t have to look boring.